| Responsibilities:
Define/redefine core Food and Beverage market segments across Asia Pacific Analyse, understand and communicate trends within these core segments Regularly monitor, access and communicate competitive situation within core segments Align trends with company capabilities, highlighting core value proposition, price parameters Understand, identify and communicate market needs and new application spaces. Identify, quantify and monitor growth opportunities within core and emerging market segments Develop and execute core market segmentation plans highlighting opportunity analysis, competitive dynamics, product positioning and value creation for each core segment Lead efforts to prioritise and make choices depending on potential business opportunity Support creation of value-adding sales/marketing programs to meet the needs of the global Food industry with focus on core market segments and emerging market trends. Work closely with Marketing Positioning, and other food team members to tailor the value proposition to meet the local food industry demands, Work with our marketing communication team to develop key marketing messages in the food industry and various Asia Pacific geographies. Work with business development team for the development of the "Go to Market approach", especially in emerging market areas or new product introductions Enable and drive customer intimacy |
