| Brand Manager
Total Brand 1. Develop and safeguard corporate/ brand strategy. 2. Deploy clear guideline/ brand manual for head office and regions’ marketing communication implementation. 3. Act as ID guardian to ensure consistent brand execution across each communication vehicles / regions, provide timely consultancy on executional clarity. 4. Develop plan and conduct implementation on brand thematic communication, ensure integration cross functions/ regions. 5. Monitor brand performance, and develop timely program to drive long term strategy. Categories 1. Assess categories performance, and identify mid-to-long term category communication architecture. 2. Ensure a smooth and timely application of categories performance learning into Trade development and communication planning. Media 1. Develop national/ regional media strategy and master plan within budget 2. Well manage local media plan and execute. 3. Build up SOP and track media effectiveness, to best serve local needs and maximize ROI. 4. Conduct competitive media review regularly, and ensure learning sharing to regions. 5. Media agency management. Customers/ Market Insight 1. Develop research master plan and manage annual research calendar / budget 2. Lead robust insights application, outline and track the action plan. 3. Manage insight and intelligence resource and continual grow up of team’s capability. 4. Build up long-term research partner, to maximize the service/expertise for win-win solution. Experience University graduate, preferably on Sociology/ Statistics/ Marketing & Communication. 6 years working experience or above in Marketing, with at least 2 years dedication on Brand Strategy planning and development. Familiar with both qualitative and quantitative research, with a preferred couple years’ experience of market research managerial role in MNC or JV research firm. Rich experience in business/ marketing initiative development, involving data mining, analysis and exploration. Retail work experience and Beauty/ Fashion industry experience will be a plus. Attributes: Strong leadership and business oriented Passion for BRAND Analytical and organized Excellent communicator and good presentation skill Self motivated and able to work under pressure Good command of English/Mandarin. If you are interested in this job, please be free to contact us by teachcn@yahoo.com.cn |
